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November 2008
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TI Video360 Blog

We’ll Leave the Innovating to the Innovators

Gene Frantz
TI Principal Fellow and Business Development Manager, DSP

In the coming weeks, you’ll be hearing a lot about the DaVinci™ technology from TI, and by now you know we are not talking about the sequel to an international bestseller. 

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Why is TI Blogging?

By Ray Simar, TI Fellow

Blogging seemed inconspicuous enough when the first blogs appeared. Blogs provided a new forum for expression and discussion on any imaginable topic – and some unimaginable. It offered an unfettered exchange of ideas taking place in real time across vast distances amongst diverse individuals. But blogging, as a new communication architecture, went largely unnoticed. That is, until it came head to head with old communication architecture in 2004 when Dan Rather and CBS ran a questionable story about President Bush’s service in the National Guard.
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