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Archive for July 11th, 2006

The Importance of Understanding Process Technology

Gene Frantz
TI Principal Fellow and Business Development Manager, DSP

From my last two blogs regarding Moore’s Law, I think the title of this entry is somewhat self evident. In those postings, I talked about the physics that are changing the way we approach IC design. The obvious (to me anyway) offshoot of that is that being a leader in process technology is vital to understand and meet the demands of the new digital (not to mention analog) devices that thrive on SoCs: DaVinci technology is an obvious example.

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