Hot-Dogging Takes Center Stage at Day One TIDC 2006
Doug Rasor
TI Vice President of Strategic Marketing
The stirring theme to Superman the Movie was a fitting intro to this year’s keynote series for TIDC. Little did we know that the show had already gone to the dogs….literally. Savannah, the “Super Dog” stole the show as she demonstrated a new GPS dog collar (globalpetfinder.com), featuring TI’s MSP430 technology, that allows owners to track their pets. Unfortunately, insurance-driven red-tape made it impossible for Savannah to actually be in the auditorium, but she charmed the audience none the less.
Posted on March 1st, 2006 under DSP | No Comments | 
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