Gene Frantz
TI Principal Fellow and Business Development Manager, DSP

For those faithfully reading my new blog, I am sure you have read a comment by a gentleman named Steve Kenway. He mentioned in his comment that “TI better look out.”  Steve Kenway makes a good response: “TI better look out”. I believe that is exactly what we are doing. Innovation is now a team sport. It requires people at all aspects of an end product to innovate. Innovation at each level of the process affects the next level. If we are too innovative, we will make the task of innovation for system designers far too complex and will stifle their ability to innovate.

Gene Frantz
TI Principal Fellow and Business Development Manager, DSP

In the coming weeks, you’ll be hearing a lot about the DaVinci™ technology from TI, and by now you know we are not talking about the sequel to an international bestseller. 

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By Ray Simar, TI Fellow

Blogging seemed inconspicuous enough when the first blogs appeared. Blogs provided a new forum for expression and discussion on any imaginable topic – and some unimaginable. It offered an unfettered exchange of ideas taking place in real time across vast distances amongst diverse individuals. But blogging, as a new communication architecture, went largely unnoticed. That is, until it came head to head with old communication architecture in 2004 when Dan Rather and CBS ran a questionable story about President Bush’s service in the National Guard.
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